Ricardo Salinas Pliego, chairman at conglomerate Grupo Salinas and Mexico'southward third richest person, is plugging Bitcoin on social media.

The billionaire with an estimated net worth of more than $13 billion every bit of January changed his Twitter bio over the weekend to include the Bitcoin (BTC) hashtag. Crypto Twitter users and some of Salinas' more than than 840,000 followers reported noticing the change Sabbatum around the time the price of the crypto asset surged to more than $40,000 for the first time in 23 days.

Speaking to Cointelegraph in December, Salinas revealed he had offset purchased Bitcoin at $200 in 2013, later selling during the 2017 bull run when the price reached the $17,000s. He described the crypto asset as his "best investment always."

In November, Salinas said that x% of his "liquid portfolio" is invested in BTC, with the remaining "in precious metals miners." The 65-year-old billionaire bought in earlier the price of Bitcoin surged to new best highs in Dec and Jan, more than than doubling his investment. He has said he isn't planning on selling off any crypto holdings for at least five years.

Salinas is non the just billionaire using social media to button crypto recently. Today SpaceX CEO Elon Musk connected his push of the cryptocurrency Dogecoin (DOGE). Musk has targeted DOGE users in recent weeks every bit the token became entangled in a pump-and-dump try past Reddit traders and investors. The toll of DOGE has risen almost 600% in the concluding 30 days.

At the time of publication, the price of Bitcoin is $38,078, having dropped more than 5% in the final 24 hours.